PMI felt their current messaging was not connecting with their customer base nor their prospective employees. For this reason it was important to inject new life into the brand through their messaging and visual identity.
Their goals were to update their brand identity, positioning, and messaging, and create a new website to better communicate their capabilities to their team and their customers alike.
Over 2000 pageviews/mo in first quarter since website launch
Positive feedback on updated brand identity from clients and employees
9.7% Employment app conversion rate
Developed & Validated Customer Avatar
Created Identity & Messaging
Built a website strategic plan & sitemap
Messaging & CTAs
Blogging & Content Marketing
Inbound & Lead Generation Strategy
Inbound & Lead Generation
Materials Graphic Design Support
PMI was able to significantly boost their website as a recruitment and internal HR tool, to become a core part of their recruitment marketing strategy in addition to their new customer acquisition, following work with Satellite Six.