Articles

[PODCAST] Leveraging Audience Relationships with Samantha Forehand

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Laura speaks with Samantha Forehand of Reality Works about using customer feedback to incorporate new product features and finding ways for engineers to build products based on real-time customer needs. Realityworks provides products and services to improve health through the use of interactive technology. Check out the full episode below, or by subscribing on iTunes […]

[PODCAST] Manufacturer Strategic Mix

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This week on Maker Marketing, I speak with Eric Boud of Rover Manufacturing Consulting. While I was originally interested in speaking with him due to his experience in helping manufacturers outsource to China, we touched on everything from the benefits of outsourcing vs insourcing, general marketing practice, and even how your HR and staffing efforts […]

[PODCAST] Influencing Industry Mindset

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This week on Maker Marketing, we talk with Rose-Marie Brandwein about the RAPID Manufacturing Institute, and how they’re building community around Process Intensification. RAPID’s mission is to be thought leaders, and to change the mindset of organizations within the chemical manufacturing industry to understand why this process benefits several facets of a business. Along the […]

[PODCAST] Decoding Customer Stories

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This week on Maker Marketing, I was excited to have the opportunity to sit down with Jack Wilson of Box Latch Products. We talked about a number of philosophies core to his product and customer strategy. All these lessons revolved around one major idea, and that’s this: If you want to make something customers care […]