Blogging, Facebook, and Twitter are great tools to build relationships between your business and customers – but in serving B2B clients, the dynamic is quite different from B2C. No longer are you talking to individuals or groups of friends; rather, you’re attracting the attention of people within the larger business, with varying levels of influence. […]
Want to get more people filling out forms on your website? Make them fast and easy for a user to fill out. I’ve worked with clients who have contact forms asking for dozens of pieces of information rather than only the necessary to start connecting with a customer. The most successful forms are always the ones […]
Helping customers connect with your brand can be a major challenge, and standing out from your competitors can be even harder. Customers are flooded with messages every day – from ads on TV and Radio, to web banners, to social media marketing messages. As a small business, how do you encourage people to not just […]
WOW. Talk about impressive design and marketing. Think Quarterly is Google’s new Business to Business ezine/magazine. You can check out the online version here. 1,750 lucky businesses received print copies. Watch the video to see the truly impressive printed piece. SEE ALSO: Communications Strategy for Social Media
Socialcast has designed a brilliant infographic detailing why social media is becoming the cornerstone of small business all the way up to large corporations.