Articles

Eau Claire Startup Weekend Success Story

Posted by | Branding | View Comments »

Eau Claire Startup Weekend is a weekend-long, marathon event where entrepreneurs can go to learn the basics of founding a startup business & launching successful ventures. As an entrepreneur himself, Owner and Creative Director of Satellite Six, Ben Stroinski, was honored to have been a part of the Eau Claire Startup Weekend in October of this year. […]

Freedom Through Limitation

Posted by | Uncategorized | View Comments »

Setting Expectations and Limitations in a Design Brief Successful design implementation is about the whole, not the parts. If you wear a $2,000 suit with the wrong pair of shoes, you’ll be remembered for the shoes and not the suit. Inconsistency raises doubt, and doubt makes people wary.  Successful design means doing a few things really, […]

Beginner’s Guide to SEO

Posted by | SEO | View Comments »

What Is SEO? SEO stands for “Search Engine Optimization” and can help make or break your website’s survival throughout the world wide web. By focusing on both front- and back-end optimization, SEO helps create an easily accessible website for both the search engines and the users to discover. Higher visibility leads to higher traffic rates which […]

Why Brand Design Matters

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Apple or Google? Ford, Chevy, Toyota, or Honda? Coke or Pepsi? Or Mountain Dew? Every day, customers are making choices about the products and services to buy. Ask a user why they choose A vs B and she’ll tell you the logical reasons why A is superior – the specs are better, the technology is […]