Articles

SEO 101: Here’s What You Need to Know

Posted by | SEO | View Comments »

You have built an amazing website. The design is gorgeous. It’s been optimized to be readable on every device. The content is perfect—it’s salesy without being too salesy and you are sure it will convert just about everybody who pays your site a visit. Unfortunately, without doing SEO, the likelihood that anybody will actually be […]

When Should We Rebrand? 4 Things to Look For.

Posted by | Branding | View Comments »

Many businesses operate in niche markets or complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics build […]