Articles
SEO vs PPC: Where Should You Start?
The world of digital marketing is full of confusing acronyms: SEM, CPM, KPI, CTR… I could go on. In this post, we’re going to be looking at two of them in particular as we compare SEO vs PPC. Both are two sides of the same coin. SEO (search engine optimization) is the practice of driving […]
How Skylab Can Save You 10 Hours or $1,000/Month
Your website is your brand’s calling card. It affects your reputation, sales, customer engagement, and more. But managing and maintaining an effective web presence requires time and technical expertise that’s better spent on your core business areas, sales, and growth. What goes into maintaining a high performing website? Here are 10 jobs a Website Management […]
SEO 101: Here’s What You Need to Know
You have built an amazing website. The design is gorgeous. It’s been optimized to be readable on every device. The content is perfect—it’s salesy without being too salesy and you are sure it will convert just about everybody who pays your site a visit. Unfortunately, without doing SEO, the likelihood that anybody will actually be […]
Website Falling Flat? 6 Ways to Improve It Without Buying a New One
Having a website is very different from having a strong website that actually works. So what should you do when your website is underperforming? This can happen to a new site just as it can to an older site. You might think the only option is to buy a new one. Hold up. Getting a […]
5 Fast Ways to Make Your Website More Attractive To Your Best Customer
Your website is the home base for all of your business’s online marketing activities. Because of this, it’s essential that you take steps to ensure it immediately resonates with your exact target audience. Not sure where to begin when it comes to enhancing your website? Here are five simple and fast ways to make your […]
How 4 Smart Businesses Are Using Skylab
What is Skylab? Skylab website management provides handsfree website maintenance and content updates to save you time and money so that you can focus on your business. Our clients use Skylab to ensure that their website is fast, easy to navigate, secure, and always has updated content. How 4 Businesses Are Using Skylab The Skylab […]
Do I Really Need to Be Blogging?
It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to […]