Articles

Plan to Plan Ahead

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In business it’s easy to feel like everything is urgent. You want your business to be nimble, to move as fast as possible to be ahead of competitors, and to roll out the newest and best you have to offer. And you should! Innovation is one of the ways you can best stay ahead of […]

Your Brand: An Iceberg

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Branding is all about understanding the deep, nuanced ways in which it is designed and planned to resonate with your audience. Check out this infographic that demonstrates all the factors that make up top brands. You might be surprised at all that’s below the surface! Click to Enlarge: The Brand Iceberg So much about branding […]

Stop Spaghetti Marketing!

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There’s a right way and a wrong way to market your business effectively. At its best, marketing ignites the interest of your audience, communicates your core brand values, and demonstrates why you are a better fit for the customer than your competition. At its worst, it’s an expenditure that constantly falls flat and fails to […]

Metamorphosis 2018

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Hi there, and let me be the first to say, thanks for visiting our new website. Creative business and marketing is an iterative process. We learn by doing. As we expand our capabilities and offer new services to our clients, we learn from feedback how to adapt to a changing marketplace. I started Satellite Six […]

AdWords Ad Copy: Best Practices

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Ah, the mysterious world of Google AdWords. Frightening first initial thoughts of setting up and managing a Pay Per Click (PPC) campaign aside, there are a number of incredible benefits to using a Search Engine Marketing (SEM) platform, which include driving traffic to your website, growing your email list, and more importantly, increasing sales. That […]

Audience: The Core of Every Great Brand

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Audience is Everything One thing all successful brands have in common: they recognize that the customer experience and perceptions can be tightly controlled and planned in such a way that their brand is seen as the only correct choice for their customer base. When you understand customer base and what drives their purchase decisions, you […]