Articles
SEO vs PPC: Where Should You Start?
The world of digital marketing is full of confusing acronyms: SEM, CPM, KPI, CTR… I could go on. In this post, we’re going to be looking at two of them in particular as we compare SEO vs PPC. Both are two sides of the same coin. SEO (search engine optimization) is the practice of driving […]
SEO 101: Here’s What You Need to Know
You have built an amazing website. The design is gorgeous. It’s been optimized to be readable on every device. The content is perfect—it’s salesy without being too salesy and you are sure it will convert just about everybody who pays your site a visit. Unfortunately, without doing SEO, the likelihood that anybody will actually be […]
Website Falling Flat? 6 Ways to Improve It Without Buying a New One
Having a website is very different from having a strong website that actually works. So what should you do when your website is underperforming? This can happen to a new site just as it can to an older site. You might think the only option is to buy a new one. Hold up. Getting a […]
Do I Really Need to Be Blogging?
It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to […]
Why Some Websites Don’t Generate Very Many Leads
You have a sharp looking new website and the best product in the market, but leads are not pouring into your inbox. You’ve experienced this frustration. You plan, you optimize, and you invest. And then nothing. Maybe your assumption is that the quality of your product should speak for itself and your 5-star reviews should […]
When Should We Rebrand? 4 Things to Look For.
Many businesses operate in niche markets or complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics build […]
6 SEO Tips For Busy Small Business Leaders
Google is the #1 search engine in the world and the marketers who know how to play the search-engine game are bringing in more traffic and more sales to their websites than their competitors. What is SEO? SEO stands for Search Engine Optimization and refers to the strategy of improving website signals that make you […]