Your brand is how you represent and position yourself to your customers and staff. Your brand is how your customers perceive you and the values you express implicitly and explicitly. Your brand is everything from how you look to the experience you provide. It’s an ecosystem – living elements that work together to thrive or [...]
Tag Archives: value marketing
Better Marketing through Niche Focus
What’s happened to marketing over the past 15 years? It used to be simple – buy up airtime or ad space in a publication, run a campaign, and watch the resulting sales. Now, with a cluttered marketplace, where consumers have been so bombarded with ad messages that they ignore most of what they see, how [...]
Posted in Marketing, Social Media Also tagged facebook, niche, relationship marketing, social media Comments closed
