Your brand is how you represent and position yourself to your customers and staff. Your brand is how your customers perceive you and the values you express implicitly and explicitly. Your brand is everything from how you look to the experience you provide. It’s an ecosystem – living elements that work together to thrive or [...]
Tag Archives: brand design
A great quick guide to typography and design (LINK)
If you know me, you know I’m a typography nut. I was pointed today to this great infographic by a designer using the handle “Noodlor.” It’s helpful for understanding the message you’re subtly sending via the font you select, and is a solid primer for people new to layout and design principles.
3 Simple Ways to Build A Relationship-Based Brand
Helping customers connect with your brand can be a major challenge, and standing out from your competitors can be even harder. Customers are flooded with messages every day – from ads on TV and Radio, to web banners, to social media marketing messages. As a small business, how do you encourage people to not just [...]
