Your brand is how you represent and position yourself to your customers and staff. Your brand is how your customers perceive you and the values you express implicitly and explicitly. Your brand is everything from how you look to the experience you provide. It’s an ecosystem – living elements that work together to thrive or [...]
Category Archives: Marketing
Your Brand is an Ecosystem
Also posted in Branding Tagged brand design, relationship marketing, value marketing Comments closed
Rethink your Home Page
For most business websites, the home page is the most visited page on the site. It’s the page your visitors see first, and the one that needs to grab attention and pull visitors deeper into your site. Having a streamlined home page is critical for customers to engage with your site and your brand. Know [...]
YouTube Gets a New Attitude
Yesterday afternoon, YouTube made their new design public. While public and anonymous users can still browse the site to view videos, the shining achievement here is the drive to sign up or integrate an existing Google account so users can more easily customize how YouTube delivers videos to them. Because it’s part of the Google [...]
Better Marketing through Niche Focus
What’s happened to marketing over the past 15 years? It used to be simple – buy up airtime or ad space in a publication, run a campaign, and watch the resulting sales. Now, with a cluttered marketplace, where consumers have been so bombarded with ad messages that they ignore most of what they see, how [...]
Also posted in Social Media Tagged facebook, niche, relationship marketing, social media, value marketing Comments closed
Should your company be on Facebook?
Small business or large corporation, it doesn’t matter. There’s something you can do with Facebook. It’s not just for kids hanging out. It’s evolved into a mass communications platform based around sharing and discovery. Think of it as a person-to-person voice where your company can micro-broadcast conversations with fans, prospects, and customers on a very personal level. Read the full article to learn more!
