Yesterday afternoon, YouTube made their new design public. While public and anonymous users can still browse the site to view videos, the shining achievement here is the drive to sign up or integrate an existing Google account so users can more easily customize how YouTube delivers videos to them. Because it’s part of the Google [...]
Category Archives: Social Media
Better Marketing through Niche Focus
What’s happened to marketing over the past 15 years? It used to be simple – buy up airtime or ad space in a publication, run a campaign, and watch the resulting sales. Now, with a cluttered marketplace, where consumers have been so bombarded with ad messages that they ignore most of what they see, how [...]
Also posted in Marketing Tagged facebook, niche, relationship marketing, social media, value marketing Comments closed
Should your company be on Facebook?
Small business or large corporation, it doesn’t matter. There’s something you can do with Facebook. It’s not just for kids hanging out. It’s evolved into a mass communications platform based around sharing and discovery. Think of it as a person-to-person voice where your company can micro-broadcast conversations with fans, prospects, and customers on a very personal level. Read the full article to learn more!
Master Facebook’s new feed with EdgeRank
Seems like as soon as Facebook users get used to a new look and layout, they go and switch it up again. While feedback to the new design is mixed, it’s looking like EdgeRank is going to be more critical than ever to get your posts to hit your fans’ Top Story space. What’s EdgeRank? [...]
3 Quick Tips for more Twitter and Facebook Engagement
Stuck for ideas on what to post on your social media? Here’s three quick things you can do to maximize the potential for interaction and user engagement! 1. Ask Questions! Post a simple, relevant question to your industry or fanbase. This could be as basic as: Q: What’s your favorite thing about ______? Make it [...]
